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  • 市场调查
    MARKET RESEARCH
    针对单项或系列产品在轨道产业领域,自研究设计、建设、施工、监理、制造到运营(铁路局,地铁公司)和维修养护单位范围的完全市场环境中的各项市场调查。涵盖大型设备,基础设施,系统集成,单一设备及零部件,自研发,实验,应用到市场化的全程跟踪式调查,亦可横向采集同类产品市场应用数据(非技术类),有目的、系统整理行业市场信息,为企业参与行业竞争、市场预测和经营决策体统客观资料。
    Individual or family of products in the field of track industry, design, construction, manufacturing operation (Railway Bureau, Metro Company) and maintenance company from all the scope of market environment. The market research covers large equipment, infrastructure, system integration, single equipment and spare parts. We can provide market-based tracking survey from research, development, test, applied to market-oriented. We also provide the horizontal acquisition of similar products market data (non-technical). It can help enterprises to participate in the competition in the industry and provide objective information for market forecasts and operational decision making.
    品牌推广
    BRAND PROMOTION
    在庞大的中国轨道行业市场中,准确定位产品价值空间,科学地规划企业品牌、产品推广渠道,设定业 绩指标。集品牌营销、互动营销、媒体传播、公关策划、产品包装等多种实用手段予以实现。
    Accurate positioning of the market space, scientific planning of brand, channels promotion of product and indicators performance setting in the huge Chinese rail industry market. We realized this all by integrated use of brand marketing, interactive marketing, media, public relations planning, product packaging and others.
    公关活动
    PUBLIC RELATIONS
    活动形式:新产品发布会,供求见面会,企业联谊会,企业庆典等。
    ?;兀?/strong>协助企业在遇到重大负面效应问题时,及时有效地通过新闻发布会等公关活动 减轻公共舆论对企业形象的损害。
    现场活动:将学术权威,高层领导,重大客户,邀请至企业基地参与各类交流活动。
    企业文化:根据企业发展需要,结合企业和行业特点,包装企业文化、品牌文化活动。
    Forms of activities: New product release, supply and demand business meeting, corporate celebrations.
    Crisis PR: Through press conferences and other public relations activities to reduce the damage to corporate image timely and effective.
    On-site activities: Invite academic authority, senior leaders, major customers to visit enterprise base to participate in various exchange activities.
    Corporate culture: According to the development needs of enterprises, combined with business and industry characteristics, packaging corporate culture, brand activities.
    战略规划
    STRATEGIC PLANNING
    企业诊断:准确评估企业管理水平,运营效率,财务管理水平,质量管理体系,产品竞争力,市场潜力等方面客观现状,发现企业在行业市场中的问题,提出改进方案。
    产品规划:针对企业和行业特点,为企业产品科学系统的设计适应行业市场方向的产品战略规划。
    规划执行:按照规划方案,提出产品战略规划的实施步骤和方法。
    Corporate diagnosis: An accurate assessment of the enterprise management level, operational efficiency, financial management, quality management system, product competitiveness, market potential. Find companies problem in the industry market and propose improvement program.
    Product Planning: Scientific design and plan for enterprise in product market direction and industry characteristics and strategy.
    Planning and implementation: In accordance with the planning scheme, implement the planning steps and methods.
  • 南昌一女子点击“网购理赔链接”被贷款6.5万元 2019-05-20
  • 人民网评:让“五一口号”汇聚起最大的同心圆 2019-05-19
  • iPhone搜索框原来这么强大 以前白用了iPhone搜索框原来这么强大-手机行情 2019-05-19
  • 今天去新国展 看遍全球好设计 2019-05-19
  • 拉萨市全面开展农村集体产权制度改革工作 2019-05-19
  • 回复@海之宁:啥事都要等安排,做好了无所得,做坏了不担责……那不是害人么? 2019-05-18
  • 阜阳轿车在路口玩漂移 驾驶员及视频拍摄者被处罚 2019-05-18
  • 海淀区苏家坨镇举办暨丙申年端午邻里节活动 2019-05-17
  • 《党建评萃——机关基层党建50评》节选15篇 2019-05-17
  • 中国瓦文化文章中国国家地理网 2019-05-17
  • 谈中国男足总难免尴尬,但在尴尬中反思是必修课 2019-05-17
  • 为了守护净土 1102位羌塘牧民千里迢迢南迁至拉萨 2019-05-16
  • 人民日报人民时评:广交会,见证更加开放的中国 2019-05-16
  • ENGM.初晨达成600助攻 EDGM.浪浪达成700助攻 2019-05-16
  • 双色球068期:头奖3注1000万 奖池9亿 2019-05-15